Marketing = Lying?

picture of a marketing funnel: awareness-interest-evaluation-commitment-referralDo you believe marketing is just lying? I’ve heard that a bunch. Maybe we should ban language. After all, it is the medium through which this evil is perpetrated?

I trow not.

Along with money, time, guns, drugs, cars, water, oil, diamonds, and maybe even grapefruit, words/marketing can be used for good or evil.

I have Jeff Wright to thank for turning me on to this video. Understanding business principles makes all the difference. As Melinda Gates well recognizes in the marketing section of her talk, to lead people we must understand how they think — what’s important to them. Only then can we speak in ways meaningful to them.

Thanks Jeff.